Sexual Violence campaign

Due to launch in February 2024, the Sexual Violence campaign is the first of many behavioural campaigns to launch from the Student Communications team and the Harassment and Misconduct team. This student focussed campaign aims to get students to re-think learned behaviour and become an active bystander.

I am leading on the creative for this project, and through development have decided on a typographic route and photographic route. The typographic route is based on the current Harassment and Misconduct visual identity, whilst the photography explores the idea of showing up.

The below examples are mock ups presented to student focus groups and the client.